Audit first. Guess never.
Every engagement runs the same four phases, in the same order, because deliverability gates everything else. Here is exactly what each phase produces.
Audit
We start by measuring, not pitching. We check inbox placement with GlockApps across Gmail, Outlook, and Yahoo, review SPF, DKIM, and DMARC, pull complaint and bounce rates from Google Postmaster Tools, and map your existing flows against the revenue they should be earning.
You get: A written audit with the highest-impact fixes ranked by priority. No retainer required to receive it.
Fix
Deliverability comes first, because flows and campaigns only pay off once mail reaches the inbox. We authenticate the sending domain, add one-click unsubscribe, sunset cold contacts, and re-warm the domain if reputation has been damaged.
You get: Authenticated sending, a clean list, and a complaint rate pulled under the 0.1% target.
Build
We construct the flow library around your catalog and margins: welcome, abandoned-cart, browse-abandon, post-purchase, replenishment, and win-back. Segmentation is tied to behavior, so a first-time buyer and a lapsed customer see different messages.
You get: A working flow library plus a campaign calendar mapped to your launches and promotions.
Scale
We run structured A/B tests on subject lines, offers, and send timing, starting with the highest-traffic flows where small lifts return the most. Winners get promoted, and we review the whole program every quarter so nothing goes stale.
You get: A program that compounds, reported monthly on revenue per recipient rather than open rate.
What working with us looks like
What happens in the first two weeks?
We run the audit and share findings, then fix the urgent deliverability issues. Authentication and a list sunset can lift inbox placement quickly. One skincare brand moved from 78% to 96% placement over eight weeks, with most of the gain landing once re-warming finished.
How do you measure success?
Revenue per recipient and total email revenue, benchmarked against your own history. Open rate is unreliable after Apple Mail Privacy Protection inflated it past 43% on average, so we lead with click-through, where the 2025 benchmark is 2.1%, and with flow revenue share.
How often do we hear from you?
Weekly during build, then a monthly report once the program is running. Each report covers revenue, what we tested, what won, and the next month's plan. You always know what is working and what we are changing, in plain English rather than a dashboard dump.
Phase one is a free audit.
Send your domain. We will measure your inbox placement and flows and send you the findings.
Get a free inbox audit