Case studies
Results, told as problem, approach, and number
Representative engagements across deliverability and lifecycle work. Figures are illustrative and sit within current industry benchmarks. Client names are withheld.
DTC & Ecommerce
0.42% → 0.08%
spam-complaint rate, pulled under Gmail's 0.3% limit
Campaigns to a 180,000-subscriber list were landing in Promotions and Spam, complaints sat at 0.
Read the case study → SaaS & Subscriptions11.4% CTOR
on the onboarding sequence, against a ~6.8% benchmark
Free trials converted on gut feel: one static welcome email, no behavior-based follow-up, so trials that stalled never got a nudge.
Read the case study → Subscription & Replenishment18% → 34%
share of email revenue from automated flows
Almost all email revenue came from one-off campaigns: flows were a stock welcome and a basic cart reminder, so revenue spiked on send days and flatlined between them.
Read the case study →